Press Release

Amadeus acquires airconomy to tap travel market intelligence opportunity

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Amadeus announces that it has acquired the Frankfurt-based company airconomy, an international strategy consultancy supplying precise and comprehensive data on passenger demand.

Amadeus acquires airconomy to tap travel market intelligence opportunity

airconomy will develop and incubate market intelligence products to drive Amadeus’ response to growing prospects for travel market intelligence

Madrid, Spain, 01 February 2012: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, announces that it has acquired the Frankfurt-based company airconomy, an international strategy consultancy supplying precise and comprehensive data on passenger demand.

“Increasingly, companies are relying on hard data to make business decisions but in the travel industry, the proliferation of travel booking channels makes it ever more difficult to get a consolidated view of a seemingly simple question: how many people want to fly between A and B and how much will they spend?” says David Doctor, Director Distribution Marketing at Amadeus. “This is the question which airconomy will help us answer,”

Last year, Amadeus launched, in partnership with airconomy Total Demand, a business intelligence tool which delivers detailed key performance indicators on passenger demand to help benchmark network strengths and weaknesses. Total Demand can, for example, help carriers plan and develop networks that respond to true passenger needs and behaviour, as well as maximise profitability on existing routes and in the development of new ones.

Analysis by airconomy provides sophisticated demand data for any city-pair in the world, i.e. how many passengers are booking certain routes, even to the detail of itinerary and airline. Based on advanced computational intelligence, sources for airconomy’s calculations include low-cost carriers, airline direct online sales as well as the GDS distribution channel.

After the acquisition airconomy will be run as a separate business incubator to develop ideas for new market intelligence products; Amadeus will commercialise the new products and handle on-going product management.

For more information, please visit: http://www.amadeus.com/amadeus/x204274.html
and http://www.amadeus.com/blog/06/07/where-are-the-growth-hot-spots-in-air-travel/

– Ends –

Notes to the editors

Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs around 10,000 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to www.amadeus.com.

To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com.

Contact details

Corporate Communication
tel: +34 91 582 0160
fax : +34 91 582 0188
e-mail : mediarelations@amadeus.com

airconomy is one of the leading market intelligence service providers for the airline industry. The combination of in-depth market knowledge and state-of-the-art scientific methodologies enables airconomy to provide precise and relevant analyses of aviation networks. In addition, using innovative techniques and creative approaches, airconomy provides new substantial solutions shedding light on unsolved problems in the aviation business and adding value and transparency to the industry.

airconomy was founded in 2007 and has its headquarter in Frankfurt am Main, Germany. To find out more about airconomy please visit www.airconomy.com

Contact details

airconomy aviation intelligence GmbH & Co. KG
Frankfurt Airport Center 1
60549 Frankfurt am Main
e-mail: info@airconomy.com