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As Vice President, Corporate Strategy, Alex has the global responsibility of proposing, aligning and co-ordinating the global strategy of the company. This includes a number of activities from carrying out analysis and studies on specific sectors and companies to execute the right partnerships, ventures and M&A activity. Part of this scope is market research and competitive intelligence and, since January 2013, the direct responsibility over the company's long term product strategy. Currently, one of the areas of focus is corporate governance and monitoring and implementation of the corporate strategy. As such, Alex chairs the Investment Committee of the company and with his team is fostering a number of transversal processes and governing bodies to improve the execution side of the company's plans.
Between 1998 and 2006, Alex worked in the finance area of Amadeus, in close relation to the commercial departments (pricing, revenue management, business finance). He has intervened in the evaluation and follow-up of complex customer business cases and contributed to the signature of different Amadeus external partnerships and JVs. One of the projects he closely supported was the definition and the implementation of the Amadeus Value Based Pricing.
His professional career started in Novartis, in Paris. After that, Alex worked for several years in strategy consulting and industrial organization advice, throughout a diverse range of economic sectors. Between 2006 and 2011, Alex participated in a number of different start-up ventures, and has directly collaborated to the expansion of the Hospitality business in PortAventura, a leisure resort. He rejoined Amadeus in September 2011.
Alex holds a degree in Business Administration and an MBA from ESADE. He also graduated in Economics and Actuarial sciences in the University of Barcelona, and has been an associate professor of statistics in the Universidad Carlos III de Madrid. He is a Spanish native and speaks English and French.